Key Responsibilities: Branding & Identity Development • Wireframing & Prototyping • Web Design • Developer Collaboration
Weisshorn
Weisshorn, a brand specialising in camping accessories, and sold in over 1,000 stores across Australia. The identity was designed to reflect the spirit of adventure, using bold imagery that immersed customers in the outdoor experience. A rich colour palette was used to enhance the brand’s connection to nature, evoking the rugged beauty of the outdoors while maintaining a modern and inviting aesthetic. The online presence was crafted to embody this essence, creating a seamless and engaging experience that brought the thrill of adventure to every interaction.