Key Responsibilities: Concept & Creative Direction • Web Design • EDM Design
Twelve Days Of Christmas
Portmans Twelve Days Of Christmas was designed to elevate the brand’s online presence with a festive and sophisticated touch. The campaign featured energetic imagery, a complete redesign of the email suite, and a dynamic twelve day advent calendar that updated every 24 hours, alongside five hero updates. The creative direction remained clean and refined, allowing the assets to speak directly to the customer while enhancing the brand’s holiday appeal. With a tight one-week turnaround—including a presentation deck—the execution delivered a polished and engaging experience. As one of the brand’s most-viewed online events, Twelve Days Of Christmas became a standout moment, reinforcing Portmans’ position with style and excitement for the new year.