Key Responsibilities: Concept & Creative Direction • Layout & Print Design • Pre-Press & File Preparation • Collaboration with Photographers/Stylists
Meraki Fashion Graduate Parade
The Meraki Fashion Graduate Parade featured a bold black-and-white campaign inspired by iconic fashion editorials. The 38-page booklet, promotional posters and event tickets were designed to create a cohesive and sophisticated visual identity. The program showcased all 24 graduates' work, using precisely placed cropped garment details to convey movement. A greyscale cover image, paired with a striking pose, set the tone for confidence and attitude. Posters maintained this sleek aesthetic, while event tickets featured cropped garment textures, directly linking to the parade’s design. Through simplicity and precision, the campaign honoured timeless fashion while elevating emerging talent.