Key Responsibilities: Concept & Creative Direction • Web Design • EDM Design
Fashion Frenzy: NYC Bound
Designed entirely in Photoshop, this digital concept pushed the brand's online fashion storytelling. Set in a deep-coloured studio, paired with dramatic lighting, highlights the brand’s elegant and mature winter collection, emphasising rich textures, layering, and seasonal sophistication. The talent were designed to interact with a single black metal frame, which served as both a boundary and a symbol of New York City's interplay between restriction and freedom.