Key Responsibilities: Concept & Creative Direction • Web Design • Social Media Design • EDM Design
Blue Jean Lady
The Blue Jean Lady campaign for Dotti focused on launching the brand’s denim range with a new grungy and urban attitude. The creative direction centered around striking imagery and bold, serif typography to convey confidence and edge, giving the collection a distinctive street-style aesthetic. Showcasing the versatility and attitude of the new denim pieces, the campaign combined raw textures and dynamic poses to appeal to Dotti’s regular customers, while offering a modern and fashion-forward refresh to the brand’s identity.